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This is truly the power of leverage, but the problem is that most people who sign up for programs have little to no experience either online or offline in building a business and networking it. They don't know enough to provide valuable information that acts as a relationship builder, and most often, they don't have the skills to set up an autoresponder account or a website.

Most network marketing programs have information on how to generate leads, but if someone doesn't have the skill-set to write a good autoresponder series, they're left to rely on the one the company has provided. Unfortunately, this is often a series of sales messages, that provide little of real value to someone starting out. The leads you load up to this autoresponder series are simply sent a series of letters telling them why they should 'buy-buy-buy'. And most people have a sense that they actually need to know a little more about how things work on the internet to make their prospective business successful So, the sign-up rate is not going to be particularly high.

Of the people who do sign up from those emails, how many of them are now going to be equipped to make the program work? After all, if they don't start making money in a few months, they will drop out of the program. And the principle of leverage won't start to work if people aren't being guided or taught to take effective action. It's easy to take action, even easier to spend money on poor quality advertising. But that won't build a business.

A system needs to be in place to develop people into leaders - to take them from newbie to expert in the shortest time possible. And it's a system that needs to take into account the fundamental principles of direct sales. The internet is simply a different form of direct sales, and it's a well known fact that most people won't buy from you until they've seen your tips, or other valuable information, seven or more times.

Having an autoresponder system, set up with newsletter style emails that regularly keep in touch with your prospects, is vital for success. It provides several benefits. The first is that over time, as people begin to see that you are offering something of real value in helping them get started with an online business, more sign-ups into your preferred program will naturally follow. What is more, these sign ups will have been effectively trained in some of the fundamental principles and methods that lead to success on the internet.